In just 49 pages, this little book — now in its 2nd edition, after selling over 20,000 copies — helps you “lift your thoughts above the fray” (Michael Kensler, Auburn University) and rethink what it means to do sustainability work. Alan AtKisson, recognized as one of the pioneers of sustainability consulting, author of the bestselling Believing Cassandra and The Sustainability Transformation, brings 25 years of international experience into crystal clear focus with a refreshing message of simplification and renewal. He also introduces useful new concepts such as “Sustainability, Big and Small” and “Take-out Sustainability.” Companies and universities have purchased this book in bulk for distribution to all their employees or alumni. Highly recommended for all sustainability professionals, amateurs, and students alike.

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