Digital technology contributes to sustainability as it positively impacts society and environment, improves efficiency, and minimizes waste. It is best functioned when ethics in technology and privacy are fully considered. Digital ethics deals with the impact of digital information on societies and the environment. Issues that are of concern include privacy, information overload, Internet addiction, and robotics. Digital ethics pays special attention to developing rules and moral guidelines that individuals and companies should follow when interacting with technology. Digital ethics gives guidelines on what is the right thing to do and wrong thing to avoid. No doubt that the emergence of digital technologies such as IoT and AI can improve people's life and organizations' efficiency but should be appropriately governed. Today's society places a growing emphasis on sustainability, and digital technologies as they are essential to attaining sustainable development. Digital technologies can be used to lessen negative environmental impact, conserve resources, and create communities that are more resilient. Digital technologies can help to promote sustainability through the utilization of renewable energy sources. Sustainable environmental practices can benefit from the transition to digital technology revolution. Sustainability solutions are developed and put into practice using a variety of technologies, including AI, big data analytics, IoT, social media, as well as mobile technology. To discover infections that occur in the river systems, for instance, smart water management systems, an AI-based technology, is being utilized. Data obtained from such technologies may be used to analyze the problem of water contamination and create and execute remedies. Additionally, through lowering waste and carbon emissions, AI, IoT, and Big Data analytics technologies improve the sustainability of corporate activities. Technology is an essential aspect of modern life, and it has transformed the way people communicate, work, and interact with each other drastically over the last few decades. While technology has brought many benefits, it has also created ethical challenges. Technology ethics is a field of study that seeks to understand and address the ethical challenges posed by the advancement and development of technology.
Prof. Muneer Al Mubarak received his Ph.D. in Business & Economic Studies (Marketing) from the University of Leeds, UK. Prof. Al Mubarak's expertise is in strategic management, marketing management, and relationship marketing. He held several managerial positions in Ahlia University such as Department Chairperson, Dean of College of Business & Finance, Acting Dean of Students Affairs, Acting Dean of Graduate Studies & Research, and Vice President for Administration and Finance. He contributed to several quality assurance programs and institutional accreditation over the years. He has over 35 years work experience as he contributed well to teaching and training in areas such as Leadership, Strategic Management, Relationship Marketing, Marketing Management, Marketing Communications, Sustainability, Corporate Social Responsibility, Customer Relationship Management and Service Excellence. He has participated in many community activities over the years and is a reviewer of many reputable international journals. He is also a member of several high ranked Editorial Advisory Board journals such as Journal of Young Consumer, and Social Responsibility Journal.
