Sustainable Food Choice : An Interdisciplinary Approach to Consumer Food Behavior

• Incorporates diverse perspectives to bridge the gap between knowledge and actionable ideas to promote more sustainable eating habits
• Assesses psychological predictors of sustainable food choices
• Showcases smartphone technology to promote sustainable food choices
• Explores individual differences in sustainable eating through political, environmental, sociological, and emotional influences

Valentina Carfora, PhD, is a Professor of Social Psychology at the Catholic University of the Sacred Heart. Her research primarily focuses on applied social psychology, health psychology, and consumer psychology. She investigates the psychological mechanisms underlying behavior change, with a particular emphasis on the effects of persuasive communication―such as message framing and digital tailored interventions―on promoting sustainable and health-oriented behaviors. These include increased fruit and vegetable consumption, reduced meat intake, the incorporation of novel foods, organic and locally sourced food choices, sustainable fashion consumption, and regular physical activity.