Sustainable consumption values of the Chinese Middle Class : What are the drivers and factors responsible for China's growing desire to consume sustainable products?

Language: English

Published by AV Akademikerverlag, 2015

3639791088 / 9783639791082

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The following work analyses values important to the Chinese middle class consumers with the aim of promoting sustainable consumption behavior. Within the theoretical part of the study, the scientific status quo regarding the Chinese consumer and factors important to promote sustainable consumption behaviour will be shown. The Chinese middle class consumer will be analyzed, the environmental impact of consumption in China demonstrated and the factors important for sustainable consumption behavior will be referred to as well as deeper explained. The theoretical findings were used to form new connections between Chinese middle class consumers and sustainable consumption in order to create a base for the qualitative research which represents the major part within this work. All components and interrelations are highlighted as well as illustrated to create a deeper understanding about the drivers and motivations of Chinese middle class consumers and their emerging need to purchase green products. The work will unveil opportunities for brands on how to promote sustainability among the emerging mass of Chinese middle class consumers.

Seller Inventory # 9783639791082

Title
Sustainable consumption values of the Chinese Middle Class : What are the drivers and factors responsible for China's growing desire to consume sustainable products?
Author
Josipa Dodig
Publisher
AV Akademikerverlag
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639791088
ISBN 13
9783639791082
Item weight
393 grams
Dimensions
220x150x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.47US$ 35.47
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