Swipe, Scan, Shop : Interactive Visual Merchandising

Language: English

Published by Bloomsbury Publishing PLC Mär 2021, 2021

1350092878 / 9781350092877

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

Neuware - Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Seller Inventory # 9781350092877

Title
Swipe, Scan, Shop : Interactive Visual Merchandising
Author
Kate Schaefer
Publisher
Bloomsbury Publishing PLC Mär 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1350092878
ISBN 13
9781350092877
Item weight
642 grams
Dimensions
254x207x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.42US$ 35.42
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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574