Swipe, Scan, Shop | Interactive Visual Merchandising
Kate Schaefer
Sold by preigu, Osnabrück, Germany
AbeBooks Seller since August 5, 2024
New - Soft cover
Condition: New
Quantity: 1 available
Add to basketSold by preigu, Osnabrück, Germany
AbeBooks Seller since August 5, 2024
Condition: New
Quantity: 1 available
Add to basketSwipe, Scan, Shop | Interactive Visual Merchandising | Kate Schaefer | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Bloomsbury Publishing PLC | EAN 9781350092877 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Seller Inventory # 118236583
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
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