Swipe, Scan, Shop: Interactive Visual Merchandising
Language: English
Published by Bloomsbury Visual Arts, 2021
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 14.51
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR013971124
- Title
- Swipe, Scan, Shop: Interactive Visual Merchandising
- Author
- Kate Schaefer
- Publisher
- Bloomsbury Visual Arts
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1350092878
- ISBN 13
- 9781350092877
- Item weight
- 635 grams
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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