Swipe, Scan, Shop

Kate Schaefer

ISBN 10: 1350092878 / ISBN 13: 9781350092877

Published by Bloomsbury Publishing PLC, GB, 2021

About this Item

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Seller Inventory # LU-9781350092877

Bibliographic Details

• Title: Swipe, Scan, Shop
• Publisher: Bloomsbury Publishing PLC, GB
• Publication Date: 2021
• Language: English
• ISBN 10: 1350092878
• ISBN 13: 9781350092877
• Binding: Paperback
• Condition: New
• Weight: 638 grams

About this title

Synopsis

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.

With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.

With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

About the Author

Kate Schaefer is an Assistant Professor in the Fashion Studies department at College of DuPage, USA. She currently teaches future of fashion courses, in addition to a variety of other fashion merchandising courses across the curriculum. She is the author of Interactive Visual Merchandising (Bloomsbury Visual Arts, 2027)