Swipe, Scan, Shop (Paperback)

Kate Schaefer

ISBN 10: 1350092878 / ISBN 13: 9781350092877

Published by Bloomsbury Publishing PLC, London, 2021

About this Item

Paperback. Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefers beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience. "A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781350092877

Bibliographic Details

• Title: Swipe, Scan, Shop (Paperback)
• Publisher: Bloomsbury Publishing PLC, London
• Publication Date: 2021
• Language: English
• ISBN 10: 1350092878
• ISBN 13: 9781350092877
• Binding: Paperback
• Condition: new

About this title

Synopsis

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.

With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.

With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

About the Author

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students.