Switch: How to Change Things When Change Is Hard Heath, Chip and Heath, Dan

Heath, Chip and Heath, Dan

ISBN 10: 0307357279 / ISBN 13: 9780307357274

Published by Random House Canada, 2010

About this Item

Seller Inventory # QCAD--0114

Bibliographic Details

• Title: Switch: How to Change Things When Change Is Hard Heath, Chip and Heath, Dan
• Publisher: Random House Canada
• Publication Date: 2010
• Language: English
• ISBN 10: 0307357279
• ISBN 13: 9780307357274
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was

About the Author

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.