Switch: How to Change Things When Change Is Hard
Language: English
Published by Crown Currency, 2010
- Hardcover
- Used
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore
AbeBooks seller since June 30, 2021
Condition: Used - Very good
US$ 4.90
Quantity: 1 available
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This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Seller Inventory # RDV.0385528752.VG
- Title
- Switch: How to Change Things When Change Is Hard
- Author
- Heath, Chip; Heath, Dan
- Publisher
- Crown Currency
- Publication year
- 2010
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0385528752
- ISBN 13
- 9780385528757
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Reliant Bookstore
El Dorado, KS, U.S.A.
AbeBooks seller since June 30, 2021
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Reliant Bookstore is a brick and mortar and also online bookstore located in Kansas. We pride ourselves in quality customer service and hope you find all of our listings up to your expectations!
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Reliant Distribution Group, LLC
114 N. Vine St.
El Dorado, KS U.S.A. 67042
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