Title: Switch: How to Change Things When Change Is Hard [Paperback] CHIP HEATH
Publisher: MindQuest Press
Publication Date: 2023
Language: English
ISBN 13: 9798994048238
Binding: Soft cover
Condition: New

About this title

Synopsis

Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath explores why change is so difficult and how individuals and organizations can successfully implement it. Using a combination of research, real-life examples, and practical insights, the authors explain how to tackle change by directing the logical side of our brain, motivating the emotional side, and shaping the environment to make change easier. The book shows that even small adjustments can lead to lasting transformation.

The book is packed with actionable strategies, illustrating how to overcome resistance, break bad habits, and create momentum for meaningful progress. Through stories of companies, communities, and individuals who have achieved remarkable change, readers learn to identify obstacles, leverage motivation, and take practical steps that lead to lasting personal and professional improvements. Switch is a must-read for anyone looking to make positive changes in their life or work.

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