Switch: How to change things w
Language: English
Published by RANDOM HOUSE INTERNATIONAL, 2011
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Fair
US$ 4.30
Quantity: 2 available
Add to basketItem description from seller
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Seller Inventory # 00106537846
- Title
- Switch: How to change things w
- Author
- CHIP HEATH
- Publisher
- RANDOM HOUSE INTERNATIONAL
- Publication year
- 2011
- Condition
- Acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1847940323
- ISBN 13
- 9781847940322
___________________________________
Change is hard. It doesn't have to be.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
"Synopsis" may belong to another edition of this title.
About the Author
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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