Switching intentions of Islamic banking customers

Nor Hashima Hashim

ISBN 10: 365932471X / ISBN 13: 9783659324710

Published by LAP LAMBERT Academic Publishing Jan 2013, 2013

About this Item

Neuware -relations result in customer loyalty. However, making these relationships successful in achieving this aim is difficult. Liberalization efforts by the Malaysian government has allowed for foreign equity participation for Islamic banking and Islamic insurance, making competition among banks in Malaysia offering Islamic banking services more intense. The primary objective of this study is to examine how corporate image, service quality, and customer perceived value affect relationship quality and subsequently switching intention among Islamic banking customers in a dual banking environment.Therefore, a framework was developed to examine in a single model the relationship between relationship quality and switching intention among Islamic banking customers in Malaysia. Structural equation modeling was conducted to test all hypotheses in the study. Findings of this study show perceived value to be highly associated with relationship quality while corporate image and service quality did not influence relationship quality. 248 pp. Englisch.

Seller Inventory # 9783659324710

Bibliographic Details

• Title: Switching intentions of Islamic banking customers
• Publisher: LAP LAMBERT Academic Publishing Jan 2013
• Publication Date: 2013
• Language: English
• ISBN 10: 365932471X
• ISBN 13: 9783659324710
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 16D millimeters 220 millimeters width by 150 millimeters height by 16 millimeters depth
• Weight: 387 grams

About this title

Synopsis

relations result in customer loyalty. However, making these relationships successful in achieving this aim is difficult. Liberalization efforts by the Malaysian government has allowed for foreign equity participation for Islamic banking and Islamic insurance, making competition among banks in Malaysia offering Islamic banking services more intense. The primary objective of this study is to examine how corporate image, service quality, and customer perceived value affect relationship quality and subsequently switching intention among Islamic banking customers in a dual banking environment.Therefore, a framework was developed to examine in a single model the relationship between relationship quality and switching intention among Islamic banking customers in Malaysia. Structural equation modeling was conducted to test all hypotheses in the study. Findings of this study show perceived value to be highly associated with relationship quality while corporate image and service quality did not influence relationship quality.

About the Author

Nor Hashima Hashim is currently a senior lecturer at the Faculty of Business Management University Technology MARA (UiTM), Shah Alam, Malaysia and is currently attached to the Center for Marketing, Retail & Entrepreneurship. Her research interests include service marketing, relationship marketing and consumer behavior.