Swoosh: Unauthorized Story of Nike and the Men Who Played There, The
J. B. Strasser
ISBN 10: 0887306225 ISBN 13: 9780887306228
Published by Harper Business, 1993
Used
Soft cover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
Description:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097406964
Synopsis:
The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
About the Author:
J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.
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Bibliographic Details
Title: Swoosh: Unauthorized Story of Nike and the ...
Publisher: Harper Business
Publication Date: 1993
Binding: Soft cover
Condition: Good