Symbol: The Reference Guide to Abstract and Figurative Trademarks (Pocket Editions)

Stephen Bateman, Angus Hyland

ISBN 10: 1780671849 / ISBN 13: 9781780671840

Published by Laurence King Publishing 27/08/2014, 2014

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9781780671840

Bibliographic Details

• Title: Symbol: The Reference Guide to Abstract and Figurative Trademarks (Pocket Editions)
• Publisher: Laurence King Publishing 27/08/2014
• Publication Date: 2014
• Language: English
• ISBN 10: 1780671849
• ISBN 13: 9781780671840
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.

Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.

This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

About the Author

Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. In 2001 he was the co-curator with Roanne Bell of 'Picture This', a British Council exhibition featuring the work of London illustrators. His work for Laurence King includes (with Roanne Bell) Hand to Eye (2003), The Picture Book (2010) and, with Steven Bateman, Symbol (2011).

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.