"Blumer's collection of essays could be characterized as 'What everyone should know in words everybody can understand.' It is a lucid, straightforward statement of ideas that have been very important in the development of American sociology."--American Sociological Review "The best current source for the symbolic interactionist perspective and its methodological implications. . . . Today, when so many students and professionals are asking increasingly for relevant study, meaningful research, and a concern for the application of social science to social life, Blumer's book should become a best-seller."--Social Forces

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