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Synectics: The Development of Creative Capacity

Gordon, William J.J.

11 ratings by Goodreads
ISBN 10: 0060324309 / ISBN 13: 9780060324308
Published by Harper & Brothers
Condition: Good Hardcover
From The Book Bin (Salem, OR, U.S.A.)

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0060324309 Book has fading to edges. Name inked to ffep. Interior pages are lightly age tanned, but clean. Dust jacket has corner, edge and cover wear/chipping. Soiling/staining. Approx 1/2 tear on front cover at bottom right corner. Bookseller Inventory # CORV-BBC-0K80920

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Bibliographic Details

Title: Synectics: The Development of Creative ...

Publisher: Harper & Brothers

Binding: Hardcover

Book Condition:Good

Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis:

Here is an important book that puts forth an operational theory of creativity, extracted from numerous tape recorded group experiments in vivo, i.e, as they happened, which gave new insight into the underlying psychological factors at work in the formation of new, workable ideas. As the book states, Synectics theory holds the following hypotheses : 1.Creative efficiency can be markedly increased if we understand the psychological process by which they operate ; 2. in creative process the emotional component is more important than the intellectual, the irrational more important than the rational ; 3. it is these emotional, irrational elements which can and must be understood in order to increase the probability of success in a problem-solving situation. The theory as I take it has been validated in numerous companies throughout the world. If you're someone who wants to look away from traditional design methodologies and involve a little purpose driven psychology in your company's process of solutions creation, do read this book. --Ronald George, Amazon review

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