Title: Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis: includes Website
Publisher: Blackwell Pub
Publication Date: 2019
Language: English
ISBN 10: 1119168325
ISBN 13: 9781119168324
Binding: Paperback
Condition: Brand New

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Synopsis

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis

Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic...

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