T-Shirts and Suits: A Guide to the Business of Creativity

Successful creative enterprises integrate creativity and business.T-Shirts and Suits offers an approach which brings together bothcreative passion and business best practice.Written in an engaging and jargon-free style, the book offers inspiration andappropriate advice for all those involved in running or setting up a creative business.Marketing, intellectual property, finance, competition, leadership– and more – are included in this guide.Examples of best practice are illustrated in eleven ‘Ideas in Action’ sectionsfeaturing a range of creative businesses and organisations.

"We both read this over the same weekend, which you can¹t say for many management books, and we found it both inspirational and practically useful ­ particularly essential when working in creativity when sometimes people think the inspiration on its own will be enough."
 - Ronnie Hughes and Sarah Horton. A Sense of Place
 
 
"This is a thoroughly enjoyable and essential book for any creative business. T-shirts and suits manages to combine 'creativity' and 'business' in a practical, easily digestible format. When I first read it, I couldn't put it down (I read it from start to finish in about three days!) and now I use it for quick reference all the time."
  - Alison Coward
 
 
"I have found T-Shirts and Suits to be clear, comprehensive and very practical. It has been invaluable in helping me to evaluate my business, plan for new ventures and implement strategies to increase the profitability and success of current operations. T-Shirts and Suits is a must-have for all Creative Entrepreneurs."
 - Sam Gerrard
 
 
"T-Shirts and Suits gives a brilliant insight to the dynamics between 'creatives' and the more formal requirements of business. It then goes further than most books by showing how creative talent and commercial needs can combine to build successful business. Lots of real world practical examples make this a most interesting read and a must have book."
  - Adrian Maguire
 
 
"Clear and concise with a lovely clean design.
T-Shirts and Suits is a great mixture of theory, practice and inspiration."
 - Fiona Shaw. Capsica Publishing