TA is a model for understanding human personality, relationships and communication. It was first developed by Eric Berne. Since then, TA has continued to grow. Theory has been expanded, reappraised and tested by observation. In the years since Berne's death in 1970 TA practioners have introduced new concepts and techniques that are now at the very heart of the discipline. TA today enjoys international recognition as a professional approach, aiding effectiveness in fields as diverse as psychotherapy, counselling, education, communications and management training.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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