TAKING RISKS Getting Ahead in Business and Life

Are U.S. companies becoming less competitive by not taking enough legitimate Risks? Are they depending too much on start-ups and acquisitions for their continued growth? Walt Robb believes this is a growing threat to our country. By using his own life experiences to demonstrate what Risk-taking can achieve in a big corporation like GE, Walt is trying single-handedly to reverse this trend, while encouraging Risk- taking by everyone in the business.
Going against the current of the 13 companies developing incremental improvements on EMI's first CT scanner, Walt convinced GE to make a quantum leap in CT technology, reducing scan times from minutes to seconds. What Walt believes was his biggest Risk, propelled GE Medical Systems (now GE Healthcare) from a profitless business to become #1 in the world of medical imaging, generating profitable growth in the process.
Taking another Risk with MRI technology resulted in another "Gold Standard" product in medical imaging for GE and gained Walt a National Medal of Technology from President Clinton.
But this is not just a book for corporate leaders. It is for everyone looking to be an effective leader. Walt started early to gain advantage by taking Risks in asking for jobs ahead of his school peers and in doing more than was required to simply pass. He benefited from parents, teachers and managers, right up to Jack Welch, GE's legendary CEO, encouraging and supporting his Risk-taking.
Whatever your position, this book can help you become a better Risk-taking leader while encouraging legitimate Risk-taking in your organization.