TANNENBLUT - A Novel About Names, Brands, and Memories

TANNENBLUT is a literary novel about three friends, a forgotten brand, and the decision to turn heritage into a quiet act of resistance in contemporary Europe. When a fifty-five-year-old financier decides he is tired of "innovation without implementation", he returns to a 19th-century family name - TANNENBLUT - and sets out to create not just a limited gin, but a story about responsibility, friendship, and what truly remains.

From smoky Swabian inns and Black Forest distilleries to conversations with rabbis, lawyers, and strategists in Barcelona and Dubai, the narrator explores how brands, money, and memory intersect in an age of accelerating polarisation and rising antisemitism. The project they build is radical in its modesty: exactly 3,000 hand-numbered bottles, produced under strict rules, with part of the proceeds supporting people who become targets of hatred while others turn them into symbols.

Blending personal narrative, business reality, Jewish thought, and Schwabian humour, TANNENBLUT invites readers to reflect on what it means to act instead of merely analyse. It is not a business manual or a political tract, but a novel about names, brands, and the quiet courage to finish at least one thing in life in a way you can stand behind without a footnote.