THEORY OF THE FIRM FOR STRATEGIC MANAGEMENT ECONOMIC VALUE ANALYSIS (PB 2009)
BECERRA M
ISBN 10: 0521681944 ISBN 13: 9780521681940
Published by CAMBRIDGE UNIVERSITY PRESS, 2009
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Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Because the firm is the critical unit of analysis in strategy, we need to define what firms are, how they create value, and what their organizational boundaries are in order to understand their overall performance. However, this must be done in a manner that is most useful for strategic analysis and decision making. In other words, we need a theory of the firm for business strategy. Theory of the Firm for Strategic Management integrates and expands key existing theories, like transaction costs economics and the resource-based view, to develop a value-based theory of the firm. This provides a framework to show how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.
About the Author: Manuel Becerra holds the Accenture Chair in Strategic Management at the Instituto de Empresa Business School (IE), Madrid. His research has been published in many prestigious academic journals, including the Academy of Management Review and the Journal of Finance. He is currently Associate Editor of the Journal of Management.
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Title: THEORY OF THE FIRM FOR STRATEGIC MANAGEMENT ...
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Date: 2009
Binding: Soft cover
Condition: Brand New
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Theory of the Firm for Strategic Management: Economic Value Analysis
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Theory of the Firm for Strategic Management: Economic Value Analysis
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Theory of the Firm for Strategic Management: Economic Value Analysis
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