Synopsis
This invaluable Playbook was designed for modern sales leaders who want to win big. Based on extensive research and interviews with 41 Sales VPs from various industries, it contains 16 key ‘Plays’ to exponentially grow revenues and drive leadership success. It offers valuable insights and practical how-to’s from 16 recognized thought leaders as sideline coach experts for each ‘Play’. Every sales organization needs an engine that generates massive deals – repeatedly.Discover how to identify, develop and repeatedly close 5X deals – five times your average contract size – with this essential Playbook for TOP sales leaders from Mastermind Sales Strategist, Lisa Magnuson.
About the Author
Lisa Magnuson haswalked in the shoes of sales leaders.She was an award-winning sales manager and led the charge as a Sales VPfor several sales organizations across a variety of geographies, includingexecutive positions with Fortune 50 companies. She has over 35 years of salesand sales leadership experience working with large and small corporate clients,across a broad spectrum of industries including technology, software, security,healthcare, medical device, insurance and manufacturing.
Top Line Sales,the company Lisa founded in 2005, has a proven track record of helpingcompanies overcome the barriers to winning TOP Line Accounts™. These clientsboast of closed contracts totaling over $350 million in new revenue due toLisa's "roll up your sleeves" approach to help her clients win.
For the pastfifteen years, Lisa has worked with senior sales leaders and their teams toachieve phenomenal results, especially in the area of big account wins. Lisaalso founded and facilitated the Sales Executive Mastermind Group for Sales VPsin the Pacific Northwest. Recently, she conducted live, one-on-one interviewswith forty-one sales executives (CRO's, Sales VP's and Directors) as part ofher research for this book. All of these experiences have contributed to a fundamentaland deep understanding of the unique priorities and challenges that salesleaders face, especially when it comes to building an organization to reliablydeliver 5X Deals year after year.
Lisa is apublished author of more than 250 articles on sales topics ranging frompre-call planning to landing TOP Line Accounts™. Her innovative webinar series,Winning 5X Deals, is heard monthly through the BrightTalk Sales ExpertsChannel (and available on demand).
Connect with Lisa attoplinesales.com.
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