TOTAL BLACK EXPERIENCE

The Total Black Experience is the first book to chronicle the history and social significance of Positively Black, one of the longest-running public affairs shows in the history of television. Spurred on by the findings of the Kerner Commission, executives at WNBC-TV greenlit the show and turned production over to a small but dedicated team of storytellers who quickly made it their mission to carve out a space for serious and nuanced discussion of issues important to the Black community and to celebrate all aspects of Black culture. They believed that accurate representation of their experiences was a right, not a privilege. The show’s first cohosts included the well-known Harlem-based activist Rev. Eugene Callender and Gus Heningburg, activist, successful consultant and mediator, and advocate for organized labor. Callender had founded Harlem Prep to equip young Black people for college, while Heningburg played a key role in stabilizing life in Newark following the rebellion there in the late 1960s. Both were adept at using the media to reach their constituencies. Combining in-depth interviews with painstaking archival research, The Total Black Experience introduces readers to key members of the Positively Black production team and analyzes thematic shifts in the show’s content. The book celebrates Positively Black’s longevity and challenges readers to explore the current state of Black representation on television.

RONALD BISHOP is a professor in the Department of Communication at Drexel University, Philadelphia. He has published six books, including most recently The Thematic Evolution of Sports Journalism's Narrative of Mental Illness: A Little Less Conversation.