Synopsis
Tourism Case Studies from the Asia-Pacific Region offers a comprehensive exploration of the diverse world of tourism within one of the most dynamic regions on the globe. Authored by leading academic and industry experts, this volume fills a crucial gap in tourism literature by providing practical and engaging case studies that highlight real-world industry best practices, challenges, and opportunities. The volume explores critical topics such as sustainable practices, cultural preservation, community empowerment, resilience, management strategies, policy development, and emerging trends. With 32 case studies, readers are taken on a journey through the unique characteristics of tourism destinations in the Asia-Pacific region, from the bustling cities of China and Japan to the emerging markets of India and beyond. Each case study provides clear aims, context, and outcomes, offering invaluable insights and practical lessons that can be applied in various tourism contexts. Designed for both academic and professional audiences, this volume serves as an essential resource for instructors looking to enhance their teaching practices, students aspiring to succeed in the tourism industry, and practitioners seeking to understand the complexities and opportunities within the Asia-Pacific tourism landscape.
About the Authors
Taufik Abdullah, Ph.D. currently serves as an assistant professor and the head of the Tourism Marketing Management Study Program within the Faculty of Social Science Education at Universitas Pendidikan Indonesia (UPI). He has been a faculty member at UPI since 2014. Taufik's academic journey commenced with an associate degree in Food Production Management, followed by bachelor's and master's degrees in Tourism Management. He further pursued his academic interests by earning a Ph.D. in Tourism from the University of Otago, New Zealand. Prior to his academic career, Taufik garnered experience across various roles in the foodservice industry and held the position of Head of a Hotel Management program at a private tourism college in Bandung, Indonesia. Throughout his academic pursuits, Taufik has fostered a deep interest in critical tourism studies, focusing particularly on issues of marginalization, power dynamics, and empowerment within the tourism industry. His research endeavors also encompass tourism marketing, food tourism, and tourism entrepreneurship.
Reni Polus is a Lecturer in the Business School at Edinburgh Napier University, Scotland. Her career began in tourism, working as a tour guide before transitioning to academia. Reni spent 8 years teaching in Malaysia's higher education sector before pursuing her PhD at the University of Otago, New Zealand. After completing her doctoral studies, she joined the Department of Tourism at the University of Otago as a Teaching Fellow. Her research focuses on spirituality within tourism and leisure experiences, with particular interests in volunteering, pilgrimage, dark tourism and heritage tourism.
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