TOURISM DESTINATION MARKETING: A comparative study, between Gotland Island, Sweden and Limbe city, Cameroon

Tourism destination marketing is a research study done comparing factors that draw visitors to a particular destination.It was conducted in a developed country, Sweden and a less developed country Cameroon. The towns selected for this research are Gotland island, Sweden and Limbe city, Cameroon because they are touristic sites and attract quite a lot of visitors in and out of season. This research was done to investigate and confirm suggested factors that prompted visitation to particular destinations.The qualitative research was done in the space of three months, consulting 100 visitors of Gotland Island and 100 visitors of Limbe city. From the visitors' responses, the researcher realized that age and gender among others played a strong influence in each suggested factor. This study provides factors that tourism bodies should consider in any of its investment projects, or a government should consider in the development of a destination for increase visitation or habitation.

Cathy Ekonde was born in Bamenda,Cameroon on the 30.01.1984.She did secondary/high school education at Saker Baptist College Limbe, Cameroon. In 2006, she got a Bachelors degree in Management from the University of Buea,Cameroon. In August 2009 she got into Gotland University Sweden and obtained a Master in Business Administration in June 2010.