Synopsis
Reading this book will teach you the secrets of how the world's most successful sales professionals and entrepreneurs sell, influence, and persuade. I guarantee it will increase your success significantly.
About the Author
Michael Brook is a Licensed Master Business Practitioner of Neuro-Linguistic-Programming and training specialist. He has studied with the originator of NLP, Dr Richard Bandler, and the author of Persuasion Engineering, John LaValle, in the US and Paul McKenna and Michael Breen in London. He has also studied Design Human Engineering, Richard Bandler's new technology. Michael has over 20 years experience in business and business development having had experience in sales, training, marketing, project management and senior management, gained in various roles within the Pharmaceutical Industry and the NHS. As training director of Professional Excellence, Michael works in a variety of business environments including recruitment, IT, finance, advertising, retail and pharmaceuticals - specialising in sales training, tele-business training, influencing and persuasion techniques, communication skills, coach training, management training, one to one coaching and personal development. Having a strong commercial focus Michael works with a number of companies on strategic development and implementation. In 1998 he was elected as a Management Member of Institute of Professional Sales. Michael's real strength is his in-depth understanding of the psychology of influence and persuasion and how to apply it in a business context. Michael's training design and style is based around his understanding of how people learn quickest and excellent communication skills. Employing accelerated learning techniques; training sessions are interactive, fun and have pace whilst keeping the content highly commercially focused and relevant to the business environment.
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