Take Stock: A Roadmap to Profiting from Your First Walk Down Wallstreet

Beginning investors can invest in individual companies—profitably and wisely—using the interactive, step-by-step process outlined in Take Stock. Investor, author and software developer Ellis Traub elaborates on the elegantly simple methodology devised over nearly 50 years by the National Association of Investment Clubs (NAIC). He explains why and how to "Buy the company, not the stock!"

Most people would like to find a way to double their money every five years without risky investments, endless research, stock trading and taxes on the trades. Making investing fun and simple, Traub shows investors a proven system for acquiring wealth through the process of investing in companies. True investors view shares of stock as they were intended, part ownership of companies. And, over the long term, they expect their stock to grow in value, year after year, as their companies increase their earnings. A CD-ROM included with the book helps readers interactively apply what they've learned as they go along.

Investors who diligently and conservatively apply this simple technique:

*Typically pick four out of five companies that do as well or better than expected
*Are positioned to double their money every 5 years
*Simplify portfolio maintenance by taking a long-term buy-and-hold attitude
*Avoid tax on stock gains until they sell shares

Ellis Traub experienced devastating losses in the stock market before he came upon the straightforward methodology of the National Association of Investment Clubs (NAIC). Once introduced to these principles, he became an instant convert. After several years of in-depth work, he developed the NAIC's official software, The Investor's Toolkit, now used by more than 40,000 investors. He teaches the NAIC investing method to standing room only audiences around the country, and is a regular speaker at NAIC conferences. Traub is committed to helping other investors avoid the mistakes he made.