Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Schultz, Majken,Hatch, Mary Jo
Language: English
Published by Jossey-Bass, 2008
- Hardcover
- Used
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.Once Upon A Time Books
AbeBooks seller since June 21, 1999
Condition: Used - Good
US$ 2.26
Quantity: 1 available
Add to basketItem description from seller
This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
Seller Inventory # mon0000722026
- Title
- Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Author
- Schultz, Majken,Hatch, Mary Jo
- Publisher
- Jossey-Bass
- Publication year
- 2008
- Condition
- Good
- Dust jacket
- Includes dust jacket.
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
Once Upon A Time Books
Siloam Springs, AR, U.S.A.
AbeBooks seller since June 21, 1999
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Technical, Agriculture, Poultry, Alcoholics Anonymous, First Editions, Jesse Stuart, Harold Bell Wright, James Oliver Curwood, Yearbooks, RailroadSeller's business information
OUTBooks Inc
462 East Henri De Tonti Boulevard
Springdale, AR U.S.A. 72762
Terms of sale
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Outbooks Inc., DBA Once Upon a Time Books
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Springdale, AR 72762
USA
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479-306-9574
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