Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Hatch, Mary Jo; Schultz, Majken
Language: English
Published by Jossey-Bass, 2008
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
US$ 9.98
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G0787998303I3N00
- Title
- Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Author
- Hatch, Mary Jo; Schultz, Majken
- Publisher
- Jossey-Bass
- Publication year
- 2008
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
- Item weight
- 1.1 pounds
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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