Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Hatch, Mary Jo,Schultz, Majken
Language: English
Published by Jossey-Bass, 2008
- Hardcover
- Used
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
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Condition: Used - Very good
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- Title
- Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Author
- Hatch, Mary Jo,Schultz, Majken
- Publisher
- Jossey-Bass
- Publication year
- 2008
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
Half Price Books Inc.
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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