Title: Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama (Oxford Studies in Digital Politics)
Publisher: Oxford University Press
Publication Date: 2012
Language: English
ISBN 10: 0199936781
ISBN 13: 9780199936786
Binding: paperback
Condition: As New
Weight: 12 ounces

About this title

Synopsis

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.

About the Author

Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at University of North Carolina-Chapel Hill

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