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Better World Books Ltd, Dunfermline, United Kingdom
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7187951-6
This text is aimed at students who may not like statistics but who need to understand the subject in order to complete their course or gain employment. It is a comprehensive but digestible introduction to statistics, guiding the reader through the number crunching of data analysis without memorising formulae. It is designed to help students understand the theory of data analysis. The text is divided into three parts - understanding data, preparing data for analysis and carrying out analysis - which link the stages of the data analysis process. Examples are used throughout and hints and warnings emphasise key points. This text is suitable for all students studying quantitative methods.
About the Author: Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.
Title: Taking the Fear Out of Data Analysis
Publisher: Cengage Learning
Publication Date: 1997
Binding: Soft cover
Condition: Very Good