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Bibliographic Details

Title: Taking the Fear Out of Data Analysis: A Step-by-Step Approach
Publisher: Dryden Press 01/07/1997
Publication Date: 1997
Language: English
ISBN 10: 0030990068
ISBN 13: 9780030990069
Binding: Audio CD
Condition: Very Good

About this title

Synopsis

This text is aimed at students who may not like statistics but who need to understand the subject in order to complete their course or gain employment. It is a comprehensive but digestible introduction to statistics, guiding the reader through the number crunching of data analysis without memorising formulae. It is designed to help students understand the theory of data analysis. The text is divided into three parts - understanding data, preparing data for analysis and carrying out analysis - which link the stages of the data analysis process. Examples are used throughout and hints and warnings emphasise key points. This text is suitable for all students studying quantitative methods.

About the Author

Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.

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