The source of competitive advantage has shifted in many organizations from reliability to innovation and flexibility. But what does it take for an organization that innovates to then manage effectively? In this follow-up to Built to Change, Ed Lawler argues that it is a combination of the right structure and the right people. First, organizations must decide what structure they are: are you a high-involvement organization that has products and services that require a high level of coordination and cooperation among employees? Or do you have a more global competitor structure in which you are constantly bringing in new talent and technological expertise? Are you a mixture of both? Lawler outlines the unique human capital strategy for each approach, shows what it looks like in action, and provides the foundation and tools for creating competitive and innovative organizations.

About the Author

Edward E. Lawler III is director of the Center for Effective Organizations at the University of Southern California (USC) and distinguished professor in the USC Marshall School of Business. Named one of the country's leading management experts by BusinessWeek magazine, Lawler is the recipient of the top career achievement awards given by SHRM, ASTD, WorldatWork, and the Academy of Management. He is the author or coauthor of more than forty books, including The New American Workplace, HR Business Process Outsourcing, Treat People Right!, From the Ground Up, Rewarding Excellence, and most recently, Built to Change. His writings have appeared in the Harvard Business Review, Fortune, the Wall Street Journal, USA Today, and the Financial Times, as well as many academic journals.

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