Don't Talk to the Media: 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter

The perfect resource for anyone who is about to be interviewed by the media. A wonderful, quick to read, easy to understand pocket guide. Perfect for a busy corporate executive, government employee, or those who work in the not-for-profit sector. A great precursor or follow up to Media Training.

Gerard Braud (Jared Bro) is an international coach, trainer, author and keynote speaker, who has worked with organizations on four continents. Known as the guy to call when "it" hits the fan, he is widely regarded as an expert in media training and crisis communications. Gerard has been active in the field of communications since 1979. For 15 years, he worked in print, radio and television as a front line journalist, on the scene of every type of disaster and news event imaginable. His affiliate reports have been seen around the world on NBC, CBS, CNN and the BBC.