Let's Talk Podcasting: The Essential Guide to Doing it Right

Want to create a successful podcast? Here’s how to do it right. In Let’s Talk Podcasting, seasoned podcast producer Amanda Cupido gives you the inside scoop on this burgeoning industry’s biggest players and— more importantly—how you can join them.

Leading with a solid foundation of podcasting’s history and significance in our increasingly content-hungry world, she provides an invaluable insider’s perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today. With sharp wit and plenty of illuminating anecdotes from her own foray into podcasting professionally, Cupido has written a book that will have you ready to hit record in no time.

• NEW EDITION UPDATED WITH THE LATEST INFORMATION AND TRENDS: Get ready for fresh takes on where the industry is headed, six new chapters and a foreword by Erika Casupanan, winner of the reality competition Survivor and host of the podcast, Happy to See Me.

• A ONE-STOP RESOURCE FOR CURRENT AND ASPIRING PODCASTERS: From covering its history, to laying out the current scene, to predicting what’s next, Cupido tells readers everything they need to know to become podcasting experts themselves. Her practical and thoughtful advice on the technical aspects of podcasting make it accessible to aspiring podcasters at any level.

• LEARN ABOUT MONETIZATION: Cupido’s new book not only ensures that readers will be able to start their own podcasts with ease, but also emphasizes that podcasting can be a career. She covers how podcasts are monetized and gives helpful tips on how to create/sell ads for your own.

• GET AN INSIDER’S PERSPECTIVE: Cupido paints a picture of the current podcasting landscape with an insightful, witty insider’s perspective. Whether she’s sharing her knowledge of podcast heavyweights or recounting the steps she took to produce her own award-winning podcasts, Cupido does it with the kind of strong, authentic voice you would expect from a seasoned audio storyteller.

“Amanda has been there and done that — with a trail of #1 shows, she knows what’s what.”
—James Cridland, Editor, Podnews.net

“If you want to make something successful, I couldn't think of a better guide to walk you through each step than Amanda Cupido.” —Arif Noorani, Director, CBC Podcasts

“Amanda breaks down complex concepts into clear, actionable steps, making it accessible whether you’re just starting out or looking to refine your craft.” —Dallas Taylor, Host, Twenty Thousand Hertz

Amanda Cupido is an award-winning podcast producer, TEDx speaker, author and entrepreneur. She is the founder of Lead Podcasting, an agency that produces podcasts for enterprise organizations. As an adjunct professor she helped redefine the radio courses at both Seneca Polytechnic and Toronto Metropolitan University. Previously, she worked as a radio producer, reporter and news anchor. Most notably, she was the first woman to be a program director at a talk radio station in Toronto. Amanda has a Bachelor of Journalism from Toronto Metropolitan University, a Master of Professional Studies in Psychology of Leadership from Pennsylvania State University and a certificate in Artificial Intelligence from the University of Oxford.

Erika Casupanan is a media personality, keynote speaker, podcast host and writer. As the winner of SURVIVOR 41, she became the franchise's first Canadian and first Filipino winner, and the first woman to win the game in seven seasons. Now, Erika dedicates her career to inspiring those who feel underestimated to see that they can win. Erika is the host, creator and executive producer of the Happy to See Me podcast which puts the spotlight on the stories and people who have been overlooked and underestimated. Happy to See Me is part of the Sonar Network and is currently on its third season.