Talk Your Way to the Top : Communication Secrets of the Ceos

If there's one secret that all successful people share, it's this...
Success in life rests mainly on your ability to convince others to do what you want them to: buy your products, support your ideas, see you as credible and informed, and accept you as the right person for a job or an assignment.
Now Stephen R. Maloney, one of America's leading speaking consultants, shares with you the same techniques he's used to help some of the country's most successful people gain and retain their positions and maintain their authority.
The principles in this book are for men and women who have to sell products, proposals, or ideas. They're for people who want to find out how to emulate the decisiveness and the persuasiveness of those who occupy the seats of power.
Organized for easy use into 15 chapters, each covering a different aspect of speaking, persuading, and communicating, this comprehensive resource details the exact process that goes into creating successful presentations, offers a systematic approach to evaluating and improving your own presentations, spells out how to target remarks to virtually any audience, demonstrates how to control the Q & A session and keep unfriendly questioners from undermining your presentation, shows how to use graphics wisely and effectively and how to avoid the pitfalls that can accompany the use of graphics, illustrates how to use humor to humanize your presentations and get even hostile audiences on your side, and reveals a proven, systematic way to eliminate the fear of public speaking.
In short, this entertaining and informative resource will show you how to speak well in public, and turn your speaking ability into your ticket "to the top."