Talkable

Any brand that has become the benchmark of its industry is because it was or still is so unique that people can't help but to talk about it. It's easy to believe that the success of your brand is dictated by the size of your budget, the boldness of your advertising or the clout of those you know. Not so! Brands rise and fall according to a little factor called Talkability. Being positively Talkable means that your brand delivers such a uniquely great experience that the person on the receiving end can t help but talk about it. What can you do to become positively Talkable? No matter how big, small or unique your brand, Guy Richards, founder and CEO of award-winning brand development firm Abiah, will help elevate you to the next level. In 60 powerful insights, he shares the tools a brand can use to discover, align and manage profitable, sustainable growth from the inside out.

Guy Richards is the founder and CEO of Abiah, an innovative brand development firm. A progressive speaker, blogger and strategist, Guy coined the term Talkable to describe his philosophy of building an irresistible brand from the inside out. He also pioneered the BrandReturn® Testing Methodology, which is revolutionizing the way organizations analyze their brands. He has received numerous marketing and brand development awards, including four Davey Awards for Creative Brand Development and three Top 100 Global Rebrand Awards by ReBrand. Today, he takes a relational approach to research, strategy and design and specializes in developing and managing brands for Christian and value-based organizations.