Talking to Humans: Success starts with understanding your customers
Giff Constable
ISBN 10: 099080092X ISBN 13: 9780990800927
Published by Giff Constable, 2014
Used
Paperback
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ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
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This specific item is no longer available.
About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G099080092XI4N00
Synopsis:
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
Review:
"Getting started on your Customer Discovery journey is the most important step to becoming a successful entrepreneur and reading Talking To Humans is the smartest first step to finding and solving real problems for paying customers." -- Andre Marquis, Executive Director, Lester Center for Entrepreneurship, University of California Berkeley
"A must read for anyone who is considering creating a startup, developing a new product or starting a new division. Read this book first - a great guide to the evolving art of customer discovery. Don't waste your time building products that your customer may or may not want." -- John Burke, Partner, True Ventures
"Talking to Humans is the perfect complement to the existing body of work on customer development. If you are teaching entrepreneurship or running a startup accelerator, you need to make it required reading for your students and teams. I have. "-- Steve Blank, Entrepreneur, educator and author of The Startup Owner's Manual
"If entrepreneurship 101 is talking to customers, this is the syllabus. Talking to Humans is a thoughtful guide to the customer informed product development that lies at the foundation of successful start-ups."-- Phin Barnes, Partner, First Round Capital
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Talking to Humans: Success starts with ...
Publisher: Giff Constable
Publication Date: 2014
Binding: Paperback
Illustrator: Fishburne, Tom
Condition: Very Good
Dust Jacket Condition: No Jacket