The Talking Machine World, Vol. 14: July 15, 1918 (Classic Reprint)

Exploring the early days of the talking machine era and wartime entertainment

This book gathers periodical writing about how music, records, and phonographs shaped everyday life, shopping, and morale during wartime. It offers a window into salesmanship, store campaigns, and cultural ideas around home entertainment.

• Discover how retailers approached customers with simple, sincere sales conduct and clear value.
• Learn how music and machines were used to lift spirits, boost morale, and support troops abroad and at home.
• See example campaigns, store openings, and new product lines from the era’s leading phonograph brands.
• Understand the evolving role of records, catalogs, and demonstrations in driving demand.