How to Tango with a Tiger a marketer's guide to working with creative communications agencies
Language: English
Published by Sarah Ritchie, 2019
- Softcover
- New
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 40.37
Quantity: Over 20 available
Add to basketItem description from seller
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller Inventory # L0-9780473483821
- Title
- How to Tango with a Tiger a marketer's guide to working with creative communications agencies
- Author
- Ritchie, Sarah
- Publisher
- Sarah Ritchie
- Publication year
- 2019
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 0473483823
- ISBN 13
- 9780473483821
- Item weight
- 1,334 grams
Winner of the Business: Marketing & Advertising category, 2020 International Book Awards.
Be the best client ever!
How to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.
If you aim to build solid client/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!
Packed with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the ‘what’, the ‘why’, AND the ‘how’ to help you foster brilliant, effective and productive relationships with your creative communications agencies.
Learn about the six key facets of working with agencies:
AGENCY LIFE: All about AgencyLand – and how to navigate it.
AGENCY LOVE: All about interacting with your agencies and how to get the best results.
ALL ABOUT YOU: All about helping you to be the best client you can be – covering topics that affect you personally.
MISSION CONTROL: All about the ‘paperwork’ – how to identify what needs to be done, and the best-practice ways of keeping it all under control.
NUTS & BOLTS: All about the technical side – how to understand production requirements, and demystify industry jargon.
THE FUN BITS: All about the execution – how to work with your agencies to bring projects and campaigns to life.
Sarah Ritchie (author of award-winning ‘How to Wrestle an Octopus’) shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countries.
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 10.20 | US$ 10.20 |
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Hardbacks, PaperbacksSeller's business information
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