How to Tango with a Tiger: a marketer's guide to working with creative communications agencies
Language: English
Published by Sarah Ritchie, 2019
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 44.24
Quantity: Over 20 available
Add to basketItem description from seller
In English.
Seller Inventory # ria9780473483821_new
- Title
- How to Tango with a Tiger: a marketer's guide to working with creative communications agencies
- Author
- Ritchie, Sarah
- Publisher
- Sarah Ritchie
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0473483823
- ISBN 13
- 9780473483821
- Item weight
- 1,117 grams
Winner of the Business: Marketing & Advertising category, 2020 International Book Awards.
Be the best client ever!
How to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.
If you aim to build solid client/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!
Packed with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the ‘what’, the ‘why’, AND the ‘how’ to help you foster brilliant, effective and productive relationships with your creative communications agencies.
Learn about the six key facets of working with agencies:
AGENCY LIFE: All about AgencyLand – and how to navigate it.
AGENCY LOVE: All about interacting with your agencies and how to get the best results.
ALL ABOUT YOU: All about helping you to be the best client you can be – covering topics that affect you personally.
MISSION CONTROL: All about the ‘paperwork’ – how to identify what needs to be done, and the best-practice ways of keeping it all under control.
NUTS & BOLTS: All about the technical side – how to understand production requirements, and demystify industry jargon.
THE FUN BITS: All about the execution – how to work with your agencies to bring projects and campaigns to life.
Sarah Ritchie (author of award-winning ‘How to Wrestle an Octopus’) shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countries.
"Synopsis" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team…
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