Target 3 Billion : PURA: Innovative Solutions Towards Sustainable Development

With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies but through entrepreneurship with community participation. To make his case, Dr Kalam cites the examples of individuals and institutions, in India and from across the world, who, with an entrepreneurial spirit and a burning desire to make a difference, have successfully generated and tapped into the potential of the rural masses.

Fabio Luiz de Oliveira Rosa changed the face of the rural district of Palmares, Brazil, by acquiring for the farmers access to electricity and water, which effect combined with better agricultural methods led to an increase in prosperity and stemmed the migration to the cities

The 123-strong Magar clan owned Magarpatta, a 430-acre plot on the outskirts of Pune, Maharashtra. In the 1990s, they organized and set up the Magarpatta city which is now home to over 35,000 residents and a working population of 65,000, and boasts of an IT park.

A.P.J. Abdul Kalam was one of India's most distinguished scientists,
responsible for the development of the country's first satellite launch vehicle
and the operationalization of strategic missiles. He also pioneered India
Vision 2020, a road map for transforming India. The President of India
between 2002 and 2007, Dr Kalam was awarded honorary doctorates from
thirty-eight universities and the country's three highest civilian honours-
the Padma Bhushan (1981), Padma Vibhushan (1990) and Bharat Ratna
(1997). A prolific and bestselling author, he conducted lectures on societal
development in many international institutes and was involved in research
on different societal missions. Dr Kalam passed away in July 2015.