Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market

Linda Pinson; Jerry Jinnett

ISBN 10: 0936894512 / ISBN 13: 9780936894515

Published by Upstart Pub Co, 1993

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0936894512.G

Bibliographic Details

• Title: Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market
• Publisher: Upstart Pub Co
• Publication Date: 1993
• Language: English
• ISBN 10: 0936894512
• ISBN 13: 9780936894515
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

Reviews

Upstart, a small, cleverly named publisher (recently acquired by Dearborn Financial Publishing), has itself aggressively targeted small and would-be business owners--and libraries--with its entrepreneurial advice books. Pinson and Jinnett have previously written on business plans, record keeping, home-based business, and the woman entrepreneur. This book updates their 1988 self-published Marketing: Researching and Reaching Your Target Market. Their new version is much improved and more sophisticated but still will not intimidate its intended audience of business newcomers. The authors emphasize the need for a comprehensive marketing plan and identify a successful plan's three parts--how to research, reach, and retain customers--providing examples of the steps necessary to complete each part. Recommended for libraries with a small-business clientele. David Rouse