Targeted Tactics

"If you were ever in doubt about how important marketing is to the success of your business, read this book. If you want to know how to develop, implement, and track a successful marketing plan, read this book. If you want to ground your organization's marketing efforts in reality instead of arm-waving, read this book." Donald J. McCubbrey, Ph.D., Clinical Professor, Daniels College of Business, University of Denver

William R. ($Bill) Cobb is a successful Fortune 100 Executive who has held various senior management assignments throughout his career. He has served as VP & General Manager for a billion dollar division of a Fortune 50 Company and President & CEO of technology start-up companies. Throughout his career, Bill has always grown operating revenues at rates that exceeded the industry norms, acquiring the nickname "$ Bill." He attributes this to his disciplined approach that he inserted into the annual planning and budgeting cycle that connected the actions taken, and the resources applied, to the markets and customers he served. He founded Targeted Tactics® in 2006 as a means to share this knowledge and his experience with developing businesses and to encourage established organizations to adopt and implement an integrated marketing approach.