Tasting the Good Life

Gmelch, George; Gmelch, Sharon Bohn

ISBN 10: 025322327X / ISBN 13: 9780253223272

Published by Indiana University Press, 2011

About this Item

Luxury tourism in California's wine country Num Pages: 288 pages, 24 color illus., 23 b&w illus. BIC Classification: 1KBBWF; KNSG; WBXD1. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 17. Weight in Grams: 500. . 2011. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780253223272

Bibliographic Details

• Title: Tasting the Good Life
• Publisher: Indiana University Press
• Publication Date: 2011
• Language: English
• ISBN 10: 025322327X
• ISBN 13: 9780253223272
• Binding: Soft cover
• Condition: New

About this title

Synopsis

While anthropologists often have been accused of failing to "study up," this book turns an anthropological lens on an elite activity – wine tasting. Five million people a year, from the US and abroad, travel to California's Napa Valley to experience the "good life": to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty.

Written in a highly readable style by anthropologists George and Sharon Gmelch, Tasting the Good Life examines who wine tourists are and what the "tasting" experience is all about. It also examines the growth of wine tourism in the valley and the impact it is having on the landscape and the lives of the people who live there. In addition to the authors' own analysis, they present the personal narratives of 17 people who work in Napa tourism ― from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse. Their stories provide unexpected and entertaining insights into this new form of tourism, the people who engage in it, its impact on a now iconic place, and American consumer culture in the 21st century.

About the Author

George Gmelch is Professor of Anthropology at the University of San Francisco and Union College. He is author of 11 books and numerous articles, many of which have appeared in the New York Times, Washington Post, Psychology Today, Society, and Natural History.

Sharon Bohn Gmelch is Professor of Anthropology at the University of San Francisco and Roger Thayer Stone Professor of Anthropology atUnion College. She is author of 7 books, including Nan: The Life of an Irish Travelling Woman, The Tlingit Encounter with Photography, and Tourists and Tourism.