Tatalog: Eight Modern Stories from a Timeless Institution
Language: English
Published by Penguin, 2012
- Hardcover
- Used
Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
Condition: Used - Very good
US$ 7.11
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Add to basketItem description from seller
A bright, square, and overall a nice copy.
Seller Inventory # BOS-B-06j-01673
- Title
- Tatalog: Eight Modern Stories from a Timeless Institution
- Author
- Harish Bhat
- Publisher
- Penguin
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0670086673
- ISBN 13
- 9780670086672
TATAlog Log (English) = Record-keeping device Log (Hindi) = People
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights.
Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for.
Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.
"Synopsis" may belong to another edition of this title.
About the Author
He writes extensively, including an irreverent tongue-in-cheek column for Mint.
"About the title" may belong to another edition of this title.
More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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